The multi award-winning app integrated everything the customer needs for their holiday in one place, anytime, anywhere. The app encompassed a variety of features including flight information, maps, destination guides, weather updates and a holiday countdown to really enforce the anticipation of the upcoming holiday.

The app was a flagship agile project for AKQA, being one of the first Lean projects delivered by the Agency. We designed, we built and we released the product rapidly and iteratively, drawing on the key Lean principles.

I personally directed iterations of the concept through to production release 2.0, as well as roll out across other TUI brands once the concept had been proven in market. I was heavily involved in the UI and UX of the application.

MY FIRST CHOICE

I produced publicity videos for TUI, Thompson and First Choice to promote the app’s features and benefits. The videos were adapted to work across multiple global markets and languages.