MY THOMSON & FIRST CHOICE APP
The multi award-winning app has everything the customer needs for their holiday in one place, anytime, anywhere. The app features:
– Flight information, from check-in times to luggage allowances –
– Maps to help customers plan their journey to and from the airport, whether by car, bus or train –
– Destination guides and ‘Top 10’ must-sees –
– Holiday countdown –
– Weather updates –
The app was a flagship agile project for AKQA, being one of the first Lean projects delivered by the Agency. We designed, we built and we released the product rapidly and iteratively, drawing on the key Lean principles.
I personally directed iterations of the concept through to production release 2.0, as well as roll out across other TUI brands once the concept had been proven in market. I produced publicity videos for TUI, Thompson and First Choice to promote the app’s features and benefits. The videos were also adapted to work across multiple markets and languages.
My First Choice