The first ever Magic Leap conference, based in LA, hosted nearly 2,000 people, VIP’s, a keynote featuring over 27 speakers, over 15 live demos, a massive robot, a 20ft astronaut and a space shuttle.
It was a huge design undertaking from concepting to brand identity and full brand system, projection mapping to comms and full presentation concepting and design of every single keynote and breakout session.
INDEPENDENT CREATOR PROGRAM
We created an integrated campaign shouting loud and clear that Magic Leap is supporting Indie Devs in the business of building for the future with up to $500k in funding, plus dev and marketing support to boot. We wanted to enthuse our indie dev community about the spatial computing possibilities, galvanize them to apply for these grants, and ultimately get them building straightaway.
We created a video hero asset for launch and seeded the visual style and tone of voice throughout organic and paid channels, including email and social.
Design Director at R/GA