Ramadan and Eid greeting cards are the top trending searches before, during and after Ramadan, with queries like “How to wish someone a happy Ramadan” and “How to make an Eid greeting card.“ So to help people create their own beautiful, personalized messages to share during Ramadan, Qalam was created, in the way only Google can.
Named after the Arabic word for a calligraphy brush, Qalam was an immediate success for the length of Ramadan and Eid.
THE MAKING OF QALAM
Take a sneak peak from behind the scenes.
Low fidelity scamps and prototypes were created to challenge and finesse the user’s experience with the users’ need and mobile first in mind.
Learning new tools
Since multiple artists were to use Google’s 3D virtual reality art tool, Tilt Brush, to produce their calligraphy pieces I had to become a Tilt Brush expert rapidly and also quickly had to become a mentor.
collaborating with artists
After rigorous research 9 different artists were brought together from around the world to craft their pieces.
Quick and scrappy prototypes were created enabling us to fail faster and proceed to a better user experience for the end user.
High fidelity designs were created to encompass the artists creation and bring them to life. We sweat the details to ensure an immersive and smooth experience. Designing for mobile first ensuring the light web app succeeded in countries with low bandwidth.