WITH GOOGLE MAPS
WITH GOOGLE MAPS
Collaborating with 9 internationally renowned calligraphers and typography artists, we created hundreds of unique greetings cards in Tilt Brush, Google’s 3D virtual reality art tool, capturing the essence of this ancient and traditional art in a truly modern, innovative and shareable way. Visit g.co/Qalam.
To celebrate Qalam's release we created a launch film. This is the story of a young woman who reaches out to thank her calligraphic master for years of guidance and tutoring using a completely new medium. One he has never witnessed before. Silver Lovie Award Winner for Best Internet Video Editing.
During Ramadan there are 60M queries for “orientation to Mecca” or “Qibla”. Google wanted to help millions of Muslims to find the right direction to pray towards. Using Google maps and Augmented Reality, Qibla Finder, an in browser app, was born. No matter where in the world, Muslims will always know which way to pray. Winner of a Bronze Lovie award and Campaign Tech Awards - Most Innovative App as a Product or Service.
Whilst at R/GA, the team worked on several campaign work streams for the secretive Mixed Reality tech startup, including their first-ever L.E.A.P. Conference bringing the greatest minds in spatial computing together. And launching the Independent Creator Program, an initiative to support and encourage Indie devs to create for the new Mixed Reality platform.
Web presence for the hugely successful Nike+ Training Club app, designed specifically to promote the app on Nike’s Global website, nike.com. The app allows users to choose from over 100 workouts by Nike Master Trainers.
What is a Yoodle? A Yoodle is an animated version of the YouTube logo. Teaming up with the talented Jonathon Dahl, we created a set of Ramadan Yoodles to celebrate the holy month. The collection of Yoodles tallied up just over 3,000,000,000 views. That is a lot of 0's.
The Manchester Digital Garage is a newly-opened digital training space on the high street offering a wide variety of free classes to improve digital ability. But, it can only work if the people who are looking to learn digital skills feel comfortable enough to walk off the high street and come inside. How do we help people who are scared of technology come in and take that first step to a brighter future?
The Manchester Magical Piano is a playful, interactive experience with broad appeal: anyone can use a piano, yet no one has seen one like it. The piano emits colourful bespoke animations inspired by Mancunian history and facts using Google tools and technology like Street View, Earth, Search and the Google Doodle to celebrate the city. Imagine hitting a chord and seeing a beautiful panorama of Coronation Street or a charming Doodle of Manchester’s most famous painter, L.S. Lowry.
Nissan's Connected Future was a platform for personalising your own Nissan. I developed the storyline, art direction and final designs for the promotional video to show the future of purchasing, including how everyone can personalise and customise their own Nissan. By accessing the customers social media data we were able to make informed recommendations and provide and unrivalled personal service. The video shows the end to end customer experience, from the moment they are presented with a targeted ad, through to the forecourt, and finally to purchase.
The multi award-winning app has everything the customer needs for their holiday in one place, anytime, anywhere. With a robust design it was purpose built to work seamlessly for both iOS and Android devices. The app was released in multiple countries and was also rolled out across other TUI brands, including First Choice.
The Dr Who Encyclopedia app is the ultimate series companion and episode guide, covering eight thrilling years of Doctor Who. The app allows avid Whovians to search through thousands of entries including terrifying enemies, favourite characters and archived episodes. It was featured as iTunes UK app of the week and ranked the No. 1 book app.
The award winning World’s Cheapest Taxi Rank powered by Nissan LEAF was an Nissan Brand Experience campaign. The experience was created to raise awareness of Nissan’s ‘The Big Turn On’ campaign and to highlight how the Nissan Leaf 100% electric cars are six times cheaper than a conventional petrol car. I art directed and designed the taxi ranks and taxi livery. The taxi ranks were set up in the bustling cities of London and Amsterdam, enticing people to tweet "6xcheaper" and the destination of their choice in order to receive a free taxi ride to their desired destination.
The campaign received high acclaim and won multiple awards.
With the release of the new McLaren Spider, McLaren automotive wanted a premium car configurator to match the values and high standards of a McLaren.