The Opportunity
With awash of kid debit cards rushing onto the market, GoHenry wanted pivot their offering to investing. A bank can give you a free kids’ card. Only GoHenry grows real money skills — and money.

The Approach
We’ll get parents to listen by letting their kids deliver this powerful message – ‘My childhood is just 18 short years. Blink and you’ll miss it — along with your chance to ‘invest in me’.

The Solution
A fully integrated campaign that challenges the way we think about investing for our kids in the UK. A simple idea with a powerful emotional truth at its heart: “Blink and I’ll be big. Invest in me.”

Role Design Director
In house GoHenry
Year 2026

Blink and i’ll be big ai experience

Working alongside, Nexus Studios. we created 'Blink and I’ll Be Big,' an innovative digital experience designed to turn the abstract concept of parents saving for their child’s future into something instant, tangible and emotionally resonant.

‘Blink and I’ll Be Big’ is a first-of-its-kind AI experience that flips the classic staring contest on its head to fast-forward a child's likeness to age 18 and show what, for example, £5 a month could grow to over that time with a GoHenry Junior Stocks and Shares ISA.

After a few quick snaps, parent and child are drawn into a staring contest with the camera. The instant the app catches a blink, the child’s reflection melts into their future self. Using a custom AI pipeline running in a secure environment, the experience is delivered at scale.

OOH

Alongside being available on GoHenry’s website and in-app, the ‘Invest In Me’ campaign appeared in 650 outdoor locations in the UK, spanning roadside and rail-side billboards, bus lenticulars and supersides, TfL Underground, and digital screens across shopping centres, cinemas and motorway service stations. It also included connected TV, social media and influencer activity.

RESULTS

Still collating the results. Watch this space.