House 337 — Branding & Website
House 337 — Branding & Website
The Challenge
Retain Cooke's hard-earned premium positioning — built on heritage and craftsmanship — whilst propelling the brand into the 21st century through innovation and technology.
The Response
Position Cooke as the pinnacle of excellence in modern filmmaking — a brand that doesn't just push itself, but the wider film industry with it.
The project
Cooke Optics make arguably the finest film lenses in the industry. Cinematographers who shoot with Cooke speak of a signature quality — a warmth and character known in the industry simply as "the Cooke Look". Our task was to bring the brand identity in line with that reputation.
Working closely with Design Director Adele Leyris, we redefined every touchpoint: from the logo and typographic system through to a fully redesigned digital experience — balancing the weight of Cooke's heritage with a sharpness that speaks to the future of filmmaking.
Brand & identity
"A brand that not only pushes itself — but the wider film industry with it."
The identity system draws on the precision and clarity at the heart of lens engineering — clean, confident, uncompromising. A refined typographic palette sits alongside a tightened visual language, giving Cooke a presence that feels as considered as the optics it produces.
Digital experience
The redesigned website brings the brand to life in motion — giving equal weight to Cooke's storied history and its forward-facing product range. Every page was designed to feel as precise and purposeful as a Cooke lens itself.
