Visiting the Polar Regions is an incredibly expensive experience and therefore people are reluctant to commit. Quark Expeditions, the leader in polar expeditions, wanted a device to convert potential customers to hard sales. They wanted to be able to demonstrate the unique experience of travelling to Polar Regions to customers whilst they remained in the comfort of their premium cruise ships.

Based on the brief we created a concept placing the customer in the middle of the Antarctic wilderness, utilising the release of the Samsung Gear VR. Witnessing the "wow" moments of the Antarctic in such a fully immersive experience would help to raise awareness and convince the "on the fencers" to take the trip of a lifetime.